About Us - Spectrum Insurance Group and Benefit Solutions

Personal & Business Insurance Agents Servicing Wisconsin

Spectrum Insurance is one of the largest independent insurance agencies in northern Wisconsin. We offer a full range of personal and business insurance services. We are conveniently accessible across northern and Central Wisconsin with offices located in:

Chippewa FallsEau ClaireFond Du LacGreen Bay

La CrosseMedfordMilwaukeeOshkosh

Stevens PointTomahWausauWestonWisconsin Rapids

Our insurance agency was founded on a simple philosophy of hard work, loyalty, and aggressive representation. Today the insurance business is more complex, sophisticated, and detailed than ever before - and the Spectrum team mirrors the challenges of the day. Our fundamental approach to client relationships and tangible results remains strongly intact.

We still believe that the better we reflect the community, the stronger we become. So we've built a team of highly-regarded insurance agents with diverse areas of expertise. We are proud of what we do – our successes, our innovations, and the trust we've earned with our clients.

Independent Insurance Agents

Get a fair price.
As independent insurance agents, we are not locked-in to one insurance company's policies or products. We get quotes from all the top-rated insurance carriers to find the one that offers you the greatest protection at the lowest cost. Our experience allows us to give you expert advice as to which companies have the most efficient claims departments and which companies are the most financially stable.

Find the coverage and deductible right for you.
As independent insurance agents, we act as your consultants. We do the research for you and make recommendations that fit your personal situation. We'll do our best to make sure you're fully protected.

We're there when you need us.
We file your claim for you with the insurance company. You simply contact your Spectrum Insurance agent with the details, and we take care of the rest. From the time you report your loss to its resolution, your insurance agent takes the time to listen and walk you through the claims process. We follow up to make sure your insurance claim is settled fairly and accurately. It's our personal attention, speed, and accuracy that sets us apart from other insurance companies.

Spectrum Insurance Group


1997– Our insurance agency was founded as the Bridgeview Agency, a franchise of The Murphy Insurance Group in Chippewa Falls, WI.

2007– Our insurance agency was purchased by Darrel Zaleski and renamed Spectrum Insurance Group. We became a full-service, independent insurance agency that offers business and personal insurance throughout Wisconsin and Minnesota. We also created Spectrum Benefit Solutions to offer employee benefit and human resource consulting services.

2007– The RJF Agencies - Small Business Division in Eau Claire was purchased, and we opened a second office in Eau Claire, WI. We hired the RJF employees to continue to service the accounts.

2008– We bought the Eau Claire branch of RJF Agencies - Private Client Group and gained the expertise to offer personal insurance.

2009– We acquired the BMW Insurance Agency. The former owner, Dan McNicoll, still acts as
a consultant on his accounts.

2009– Our Weston, WI Insurance Office was opened with six former Wausau Insurance employees.

2009– Our Green Bay, WI Insurance Office was opened.

2013– Our Tomah, WI Insurance Office was opened.

2013–Our Madison, WI Insurance Office was opened.